What inspires your design direction?
The “Kween” collection was inspired by luxury, high end pieces without the high end price! We wanted a collection that would cater to the independent woman who knows what she wants and what she wants to look like! She’s edgy but feminine all while being trendy and most definitely modest all at once. It’s about getting lost in texture and patterns and just becoming the Kween you were meant to be.
Is it a challenge working with your sister?
I wouldn’t so much say that we had challenges, but I guess blending both of our styles would have definitely been a factor as we have quite differing personalities! Kay is soft where Mary is a bit spicy so making them connect and look good have been an issue but we always over come that!
Do you only design for the Muslim woman?
We wanted a collection that would cater to Muslim as well as non Muslim women (and very soon men) as our clientele is a merge of all religious backgrounds!