For the past eight years the Trinidad and Tobago Breast Cancer Society, in collaboration with Payless ShoeSource, choose a survivor to represent the brand. This year, Keisha Butcher, who survived Stage 4 cancer, was chosen. She would go on a road show with Payless to help raise awareness. The profits from The Breast Cancer Sneakers and Bracelets that are sold during October go toward Vitas House.
Payless ShoeSource continues to make Breast Cancer a priority . It is again that time when we “Embrace the Cause”. This is the 9th year that Payless ShoeSource has been involved in the fight against Breast Cancer by donating the net profits from the sales of its Payless Designer Bracelets, which go on sale during the month of October. Last year, Payless ShoeSource added its very stylish limited edition Champion sneakers to the items available for sale during the Breast Cancer Awareness campaign where all proceeds go to the Cancer Society of Trinidad and Tobago.
Adorned with the word “love” in shimmering silver on a pink band, and presented to shoppers in its traditional heart-shaped package, the 2017 Payless BCA bracelet, is an integral part of the design of the Payless Breast Cancer Bracelet. The special Gusto Champion Shoe with pink accents was developed to highlight the campaign supporting this initiative. Both Items are a limited edition and are only available from Payless ShoeSource until October 31st, 2017.